68 search results - page 5 / 14 » Dynamics of bid optimization in online advertisement auction... |
CORR
2008
Springer
14 years 9 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
WWW
2008
ACM
15 years 10 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
ECRA
2007
14 years 9 months ago
2007
Online auctions are rapidly becoming one of the significant forms of electronic commerce for buying and selling goods and services. A good understanding of the workload of auctio...
TSMC
2002
14 years 9 months ago
2002
The group-buying auction is a new kind of dynamic pricing mechanism on the Internet. It is a variant of the sellers' price double auction, which makes the bidders as a group t...