68 search results - page 8 / 14 » Dynamics of bid optimization in online advertisement auction... |
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
AAAI
2000
14 years 11 months ago
2000
We present a novel algorithm for computing the optimal winning bids in a combinatorial auction (CA), that is, an auction in which bidders bid for bundles of goods. All previously ...
WWW
2008
ACM
15 years 10 months ago
2008
ACM
We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...
AI
2002
Springer
14 years 9 months ago
2002
Springer
Combinatorial auctions, that is, auctions where bidders can bid on combinations of items, tend to lead to more efficient allocations than traditional auction mechanisms in multi-i...
WWW
2008
ACM
15 years 10 months ago
2008
ACM
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...