The great amount of information that a user handles in their typical transactions on the Internet –identifiers, addresses, credit card numbers, among others-, makes it necessary...
Electronic B2B marketplaces bring together many online suppliers and buyers, each of which can potentially use his own format to represent the products in his product catalog. The ...
A prime business concern is knowing your customer. One legacy carried into the present from the earliest NCSA web servers is web server logs. While there are more powerful user tr...
Privacy is a necessary concern in electronic commerce. It is difficult, if not impossible, to complete a transaction without revealing some personal data – a shipping address, b...
Mark S. Ackerman, Lorrie Faith Cranor, Joseph Reag...
Experiencing and expressing emotions are integral parts of our life. In the retail area of commerce, emotion plays a fundamental role. When we choose or buy a commodity, our choic...