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WINE
2007
Springer
124views Economy» more  WINE 2007»
15 years 3 months ago
Stochastic Models for Budget Optimization in Search-Based Advertising
Internet search companies sell advertisement slots based on users’ search queries via an auction. Advertisers have to solve a complex optimization problem of how to place bids o...
S. Muthukrishnan, Martin Pál, Zoya Svitkina
WINE
2007
Springer
120views Economy» more  WINE 2007»
15 years 3 months ago
Public Advertisement Broker Markets
Motivated by the growth of various networked systems as potential market places, we study market models wherein, owing to the size of the markets, transactions take place between l...
Atish Das Sarma, Deeparnab Chakrabarty, Sreenivas ...
WINE
2005
Springer
136views Economy» more  WINE 2005»
15 years 3 months ago
Click Fraud Resistant Methods for Learning Click-Through Rates
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
WINE
2005
Springer
143views Economy» more  WINE 2005»
15 years 3 months ago
Economic Mechanisms for Shortest Path Cooperative Games with Incomplete Information
Abstract. In this paper we present a cooperative game theoretic interpretation of the shortest path problem. We consider a buying agent who has a budget to go from a specified sou...
T. S. Chandrashekar, Yadati Narahari
WINE
2005
Springer
122views Economy» more  WINE 2005»
15 years 3 months ago
Walrasian Equilibrium: Hardness, Approximations and Tractable Instances
We study the complexity issues for Walrasian equilibrium in a special case of combinatorial auction, called single-minded auction, in which every participant is interested in only ...
Ning Chen, Atri Rudra