20 search results - page 3 / 4 » Empirical Price Modeling for Sponsored Search |
ESA
2009
Springer
15 years 6 months ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
101
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WWW
2009
ACM
16 years 11 days ago
2009
ACM
Automatic categorization of user queries is an important component of general purpose (Web) search engines, particularly for triggering rich, query-specific content and sponsored ...
109
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WWW
2008
ACM
16 years 11 days ago
2008
ACM
We model budget-constrained keyword bidding in sponsored search auctions as a stochastic multiple-choice knapsack problem (S-MCKP) and design an algorithm to solve S-MCKP and the ...
WWW
2008
ACM
16 years 11 days ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
100
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AAAI
2011
13 years 11 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...