Sciweavers

114 search results - page 10 / 23
» Estimating the impressionrank of web pages
Sort
View
AAAI
2010
14 years 11 months ago
Visual Contextual Advertising: Bringing Textual Advertisements to Images
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
Yuqiang Chen, Ou Jin, Gui-Rong Xue, Jia Chen, Qian...
TREC
2004
14 years 11 months ago
SJTU at TREC 2004: Web Track Experiments
: This is the first year our lab to participate in Trec. We participate in Mixed-Query task for the Web track. All the runs we submitted are based on the modified Okapi weighting s...
Yiming Lu, Jian Hu, Fanyuan Ma
AIRWEB
2006
Springer
15 years 2 months ago
Improving Cloaking Detection using Search Query Popularity and Monetizability
Cloaking is a search engine spamming technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to users browsin...
Kumar Chellapilla, David Maxwell Chickering
HT
2011
ACM
14 years 1 months ago
Bridging link and query intent to enhance web search
Understanding query intent is essential to generating appropriate rankings for users. Existing methods have provided customized rankings to answer queries with different intent. W...
Na Dai, Xiaoguang Qi, Brian D. Davison
WWW
2004
ACM
15 years 11 months ago
Combining link and content analysis to estimate semantic similarity
Search engines use content and link information to crawl, index, retrieve, and rank Web pages. The correlations between similarity measures based on these cues and on semantic ass...
Filippo Menczer