Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
Understanding the intent behind a user's query can help search engine to automatically route the query to some corresponding vertical search engines to obtain particularly re...
Jian Hu, Gang Wang, Frederick H. Lochovsky, Jian-T...
The term "Web 2.0" is used to describe applications that distinguish themselves from previous generations of software by a number of principles. Existing work shows that...
We consider the problem of efficiently sampling Web search engine query results. In turn, using a small random sample instead of the full set of results leads to efficient approxi...
Aris Anagnostopoulos, Andrei Z. Broder, David Carm...
Focused Web browsing activities such as periodically looking up headline news, weather reports, etc., which require only selective fragments of particular Web pages, can be made m...