In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...
William Chang, Patrick Pantel, Ana-Maria Popescu, ...
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
We propose a new system to mine visual knowledge on the Web. There are huge image data as well as text data on the Web. However, mining image data from the Web is paid less attent...
Finding Contiguous Sequential Patterns (CSP) is an important problem in Web usage mining. In this paper we propose a new data structure, UpDown Tree, for CSP mining. An UpDown Tre...
We propose measuring "visualness" of concepts with images on the Web, that is, what extent concepts have visual characteristics. This is a new application of "Web i...