337 search results - page 18 / 68 » Externalities in online advertising |
SIGIR
2010
ACM
15 years 1 months ago
2010
ACM
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
100
Voted
KDD
2012
ACM
12 years 12 months ago
2012
ACM
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
FSTTCS
2000
Springer
15 years 1 months ago
2000
Springer
We present a new scheme for storing a planar graph in external memory so that any online path can be traversed in an I-O efficient way. Our storage scheme significantly improves th...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
BEHAVIOURIT
2002
14 years 9 months ago
2002
Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of s...