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» Fighting online click-fraud using bluff ads
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CCR
2010
171views more  CCR 2010»
13 years 2 months ago
Fighting online click-fraud using bluff ads
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Hamed Haddadi
ESORICS
2009
Springer
13 years 6 months ago
An Effective Method for Combating Malicious Scripts Clickbots
Abstract. Online advertising has been suffering serious click fraud problem. Fraudulent publishers can generate false clicks using malicious scripts embedded in their web pages. Ev...
Yanlin Peng, Linfeng Zhang, J. Morris Chang, Yong ...
SIGCOMM
2012
ACM
11 years 5 months ago
Measuring and fingerprinting click-spam in ad networks
Advertising plays a vital role in supporting free websites and smartphone apps. Click-spam, i.e., fraudulent or invalid clicks on online ads where the user has no actual interest ...
Vacha Dave, Saikat Guha, Yin Zhang