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MKTSCI
2011
354views Multimedia» more  MKTSCI 2011»
14 years 21 days ago
Online Display Advertising: Targeting and Obtrusiveness
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
Avi Goldfarb, Catherine Tucker
KDD
2001
ACM
196views Data Mining» more  KDD 2001»
15 years 10 months ago
Efficient discovery of error-tolerant frequent itemsets in high dimensions
We present a generalization of frequent itemsets allowing the notion of errors in the itemset definition. We motivate the problem and present an efficient algorithm that identifie...
Cheng Yang, Usama M. Fayyad, Paul S. Bradley
CSCW
2010
ACM
15 years 6 months ago
Understanding deja reviewers
People who review products on the web invest considerable time and energy in what they write. So why would someone write a review that restates earlier reviews? Our work looks to ...
Eric Gilbert, Karrie Karahalios
AIED
2009
Springer
15 years 4 months ago
Are Your Students Working Creatively Together? Automatically Recognizing Creative Turns in Student e-Discussions
In this paper, we discuss how Artificial Intelligence (AI) techniques might be brought to bear in automatically recognizing “creative reasoning” in student e-discussions. An AI...
Bruce M. McLaren, Rupert Wegerif, Jan Miksatko, Ol...
SIGCSE
2006
ACM
211views Education» more  SIGCSE 2006»
15 years 3 months ago
Multimodal communication in the classroom: what does it mean for us?
Experimentation has shown that in-class educational technologies, by permitting anonymous, authored participation, can dramatically alter student communications in the classroom. ...
Tamara Denning, William G. Griswold, Beth Simon, M...