167 search results - page 14 / 34 » Finding advertising keywords on web pages |
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
DKE
2002
14 years 9 months ago
2002
Recently, there is an interest in using associations between web pages in providing users with pages relevant to what they are currently viewing. We believe that, to enable intell...
CHI
2008
ACM
15 years 10 months ago
2008
ACM
Our work examines Web revisitation patterns. Everybody revisits Web pages, but their reasons for doing so can differ depending on the particular Web page, their topic of interest,...
SIGIR
2002
ACM
14 years 9 months ago
2002
ACM
An important class of searches on the world-wide-web has the goal to find an entry page (homepage) of an organisation. Entry page search is quite different from Ad Hoc search. Ind...
WSDM
2010
ACM
15 years 7 months ago
2010
ACM
In addition to the actual content Web pages consist of navigational elements, templates, and advertisements. This boilerplate text typically is not related to the main content, ma...