167 search results - page 5 / 34 » Finding advertising keywords on web pages |
UIST
2004
ACM
15 years 3 months ago
2004
ACM
Overview visualizations for small-screen web browsers were designed to provide users with visual context and to allow them to rapidly zoom in on tiles of relevant content. Given t...
WWW
2011
ACM
14 years 4 months ago
2011
ACM
Information needs are rarely satisfied directly on search engine result pages. Searchers usually need to click through to search results (landing pages) and follow search trails b...
SIGIR
2002
ACM
14 years 9 months ago
2002
ACM
Users of the World-Wide Web are not only confronted by an immense overabundance of information, but also by a plethora of tools for searching for the web pages that suit their inf...
117
click to vote
WWW
2008
ACM
15 years 10 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
87
Voted
CIKM
2009
Springer
15 years 1 months ago
2009
Springer
This paper addresses the concept of Blogger-Centric Contextual Advertising, which refers to the assignment of personal ads to any blog page, chosen in according to bloggers' ...