The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how diffe...
B. J. Fogg, Jonathan Marshall, Othman Laraki, Alex...
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 reco...
Eye tracking has long held the promise of being a useful methodology for human computer interaction. However, a number of barriers have stood in the way of the integration of eye ...
Sound is an important medium in our lives, but its ephemeral nature can be problematic when people cannot recall something they heard in the past. Motivated by everyday conversatio...
Gillian R. Hayes, Shwetak N. Patel, Khai N. Truong...
Over the last two centuries, reading styles have shifted away from the reading of documents from beginning to end and toward the skimming of documents in search of relevant inform...