Many companies have found out the hard way that successful ecommerce requires more than a flashy web presence. Existing business processes must be seamlessly integrated with the n...
Monique H. Jansen-Vullers, Mariska Netjes, Hajo A....
We investigate how users interact with the results page of a WWW search engine using eye-tracking. The goal is to gain into how users browse the presented abstracts and how they s...
Current BtoC recommendation services utilize consumers’ purchased log as criteria for selecting information, yet it includes little information of the reason why he bought the i...
We describe a visualization application intended for operational use in formulating business strategy in the customer service arena. The visualization capability provided in this ...
The idea of using user preferences to assist with information filtering and with providing the most “relevant” answers to queries has recently received some attention from th...