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SIGIR
2010
ACM
15 years 5 months ago
Estimating advertisability of tail queries for sponsored search
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
AINA
2007
IEEE
15 years 8 months ago
Un-biasing the Link Farm Effect in PageRank Computation
Link analysis is a critical component of current Internet search engines' results ranking software, which determines the ordering of query results returned to the user. The o...
Arnon Rungsawang, Komthorn Puntumapon, Bundit Mana...
VLDB
2000
ACM
125views Database» more  VLDB 2000»
15 years 5 months ago
Focused Crawling Using Context Graphs
Maintaining currency of search engine indices by exhaustive crawling is rapidly becoming impossible due to the increasing size and dynamic content of the web. Focused crawlers aim...
Michelangelo Diligenti, Frans Coetzee, Steve Lawre...
WWW
2007
ACM
16 years 2 months ago
Spam double-funnel: connecting web spammers with advertisers
Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam ? ...
Yi-Min Wang, Ming Ma, Yuan Niu, Hao Chen
CIKM
2001
Springer
15 years 6 months ago
Merging Techniques for Performing Data Fusion on the Web
Data fusion on the Web refers to the merging, into a unified single list, of the ranked document lists, which are retrieved in response to a user query by more than one Web search...
Theodora Tsikrika, Mounia Lalmas