Domain ontology has been used in many Semantic Web applications. However, few applications explore the use of ontology for personalized services. This paper proposes an ontology b...
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
Historical prices are important information that can help consumers decide whether the time is right to buy a product. They provide both a context to the users, and facilitate the...
Re-ranking the search results using PageRank is a well-known technique used in modern search engines. Running an iterative algorithm like PageRank on a large web graph consumes bo...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...