122 search results - page 1 / 25 » Fuzzy data mining for customer loyalty analysis |
CIT
2006
Springer
14 years 1 months ago
2006
Springer
One of the major conceptual analyses in analytical CRM is customer loyalty. Current methods use user defined and statistical methods for loyalty analysis. One of the major limitat...
VLDB
2005
ACM
14 years 2 months ago
2005
ACM
A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relation...
JDCTA
2010
13 years 4 months ago
2010
The approach for predictive analysis focuses on a business strategy to streamline business-customer relationships in order to maximize client satisfaction and thereby improve cust...
CEC
2005
IEEE
14 years 3 months ago
2005
IEEE
Many retailers run loyalty card schemes for their customers offering incentives in the form of money off coupons. The total value of the coupons depends on how much the customer ha...
KDD
2004
ACM
14 years 9 months ago
2004
ACM
This paper describes a prototype that predicts the shopping lists for customers in a retail store. The shopping list prediction is one aspect of a larger system we have developed ...