122 search results - page 4 / 25 » Fuzzy data mining for customer loyalty analysis |
107
Voted
ACMICEC
2007
ACM
15 years 3 months ago
2007
ACM
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
95
Voted
DATAMINE
2007
14 years 11 months ago
2007
This paper discusses a new application of data mining, quantifying the importance of responding to trigger events with reactive contacts. Trigger events happen during a customer’...
BIOSTEC
2008
15 years 1 months ago
2008
This paper proposes a framework for mining market basket data to generate Nutritional Patterns (NPs) and a method for analysing generated nutritional patterns using F...
100
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DOLAP
2004
ACM
15 years 5 months ago
2004
ACM
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
111
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EUSFLAT
2009
14 years 9 months ago
2009
Web Usage Mining is the process of applying data mining techniques to the discovery of usage patterns from data extracted from Web Log files. It mines the secondary data (web logs)...