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SIGSOFT
2005
ACM
16 years 18 days ago
2005
ACM
There is an increasing interest in techniques that support measurement and analysis of fielded software systems. One of the main goals of these techniques is to better understand ...
SIGSOFT
2004
ACM
16 years 18 days ago
2004
ACM
The principle of information hiding has been very influential in software engineering since its inception in 1972. This principle prescribes that software modules hide implementat...
WWW
2009
ACM
16 years 16 days ago
2009
ACM
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
105
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WWW
2008
ACM
16 years 16 days ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
130
click to vote
WWW
2008
ACM
16 years 16 days ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...