Understanding the impact of individual and task differences on search result page examination strategies is important in developing improved search engines. Characterizing these e...
Georg Buscher, Ryen W. White, Susan T. Dumais, Jef...
One of the key objectives of viral marketing is to identify a small set of users in a social network, who when convinced to adopt a product will influence others in the network l...
Smriti Bhagat, Amit Goyal 0002, Laks V. S. Lakshma...
The phenomenal growth in the volume of easily accessible information via various web-based services has made it essential for service providers to provide users with personalized ...
Debmalya Panigrahi, Atish Das Sarma, Gagan Aggarwa...
Microblogs have become an important source of information for the purpose of marketing, intelligence, and reputation management. Streams of microblogs are of great value because o...
We pose a fundamental question in understanding how to identify and design successful communities: What factors predict whether a community will grow and survive in the long term?...