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CCS
2011
ACM
13 years 9 months ago
Cloak and dagger: dynamics of web search cloaking
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
David Y. Wang, Stefan Savage, Geoffrey M. Voelker
WEBI
2010
Springer
14 years 7 months ago
How to Improve Your Google Ranking: Myths and Reality
Abstract--Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web...
Ao-Jan Su, Y. Charlie Hu, Aleksandar Kuzmanovic, C...
CHI
2011
ACM
14 years 1 months ago
Enhancing credibility judgment of web search results
In this paper, we propose a system for helping users to judge the credibility of Web search results and to search for credible Web pages. Conventional Web search engines present o...
Yusuke Yamamoto, Katsumi Tanaka
ICWSM
2009
14 years 7 months ago
Emotionality in Text as Predictor of Behavior
The present study demonstrates how the emotional content of search terms and their eventual results affects the breadth of a users' search for information. We observed the qu...
Elliot Onn, Carey K. Morewedge
WEBI
2010
Springer
14 years 7 months ago
Lightweight Clustering Methods for Webspam Demotion
Abstract--To make sure they can quickly respond to a specific query, the main search engines have several mechanisms. One of them consists in ranking web pages according to their i...
Thomas Largillier, Sylvain Peyronnet