52 search results - page 7 / 11 » Improving Ad Relevance in Sponsored Search |
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
SIGIR
2008
ACM
14 years 9 months ago
2008
ACM
Blog feed search poses different and interesting challenges from traditional ad hoc document retrieval. The units of retrieval, the blogs, are collections of documents, the blog p...
65
Voted
WWW
2007
ACM
15 years 10 months ago
2007
ACM
In this paper we analyze the Web coverage of three search engines, Google, Yahoo and MSN. We conducted a 15 month study collecting 15,770 Web content or information pages linked f...
75
Voted
ECIR
2010
Springer
14 years 11 months ago
2010
Springer
Queries submitted to a retrieval system are often ambiguous. In such a situation, a sensible strategy is to diversify the ranking of results to be retrieved, in the hope that users...
CLEF
2004
Springer
15 years 3 months ago
2004
Springer
This article describes the technologies used for the various runs submitted by the University of Geneva in the context of the 2004 ImageCLEF competition. As our expertise is mainly...