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WWW
2007
ACM
15 years 10 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
DEXA
2008
Springer
90views Database» more  DEXA 2008»
14 years 11 months ago
Knowledge Mining for the Business Analyst
There is an extensive literature on data mining techniques, including several applications of these techniques in the e-commerce setting. However, all previous approaches require t...
Themis Palpanas, Jakka Sairamesh
CHI
2010
ACM
15 years 4 months ago
Let's play chinese characters: mobile learning approaches via culturally inspired group games
In many developing countries such as India and China, low educational levels often hinder economic empowerment. In this paper, we argue that mobile learning games can play an impo...
Feng Tian, Fei Lv, Jingtao Wang, Hongan Wang, Wenc...
EDBTW
2010
Springer
14 years 7 months ago
A decision support system to improve e-learning environments
Nowadays, due to the lack of face-to-face contact, distance course instructors have real difficulties knowing who their students are, how their students behave in the virtual cour...
Marta E. Zorrilla, Diego García, Elena &Aac...
IDEAS
2009
IEEE
232views Database» more  IDEAS 2009»
15 years 4 months ago
RDFKB: efficient support for RDF inference queries and knowledge management
RDFKB (Resource Description Framework Knowledge Base) is a relational database system for RDF datasets which supports inference and knowledge management. Significant research has ...
James P. McGlothlin, Latifur R. Khan