Organizations are under increasing pressures to manage all of the personal data concerning their customers and employees in a responsible manner. With the advancement of informatio...
Larry Korba, Ronggong Song, George Yee, Andrew S. ...
Influence maximization, defined by Kempe, Kleinberg, and Tardos (2003), is the problem of finding a small set of seed nodes in a social network that maximizes the spread of influe...
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...