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WWW
2010
ACM
15 years 10 months ago
Using landing pages for sponsored search ad selection
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
WWW
2010
ACM
15 years 10 months ago
Relational duality: unsupervised extraction of semantic relations between entities on the web
Extracting semantic relations among entities is an important first step in various tasks in Web mining and natural language processing such as information extraction, relation de...
Danushka Bollegala, Yutaka Matsuo, Mitsuru Ishizuk...
WISEC
2010
ACM
15 years 10 months ago
pBMDS: a behavior-based malware detection system for cellphone devices
Computing environments on cellphones, especially smartphones, are becoming more open and general-purpose, thus they also become attractive targets of malware. Cellphone malware no...
Liang Xie, Xinwen Zhang, Jean-Pierre Seifert, Senc...
HICSS
2010
IEEE
171views Biometrics» more  HICSS 2010»
15 years 10 months ago
Developing Reliable Measures of Privacy Management within Social Networking Sites
Social networking sites and other examples of online social spaces have greatly expanded their members’ opportunities for self expression and social interaction, while creating ...
Catherine Dwyer, Starr Roxanne Hiltz, Marshall Sco...
ICDE
2010
IEEE
408views Database» more  ICDE 2010»
15 years 10 months ago
Hive - a petabyte scale data warehouse using Hadoop
— The size of data sets being collected and analyzed in the industry for business intelligence is growing rapidly, making traditional warehousing solutions prohibitively expensiv...
Ashish Thusoo, Joydeep Sen Sarma, Namit Jain, Zhen...
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