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WWW
2009
ACM
16 years 2 months ago
2009
ACM
E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consu...
124
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WWW
2009
ACM
16 years 2 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
127
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WWW
2009
ACM
16 years 2 months ago
2009
ACM
Social Networking is one of the major technological phenomena of the Web 2.0, with hundreds of millions of people participating. Social networks enable a form of self expression f...
120
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WWW
2009
ACM
16 years 2 months ago
2009
ACM
We analyze knowledge production in Computer Science by means of coauthorship networks. For this, we consider 30 graduate programs of different regions of the world, being 8 progra...
119
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WWW
2009
ACM
16 years 2 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...