The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...
No search engine is perfect. A typical type of imperfection is the preference misalignment between search engines and end users, e.g., from time to time, web users skip higherrank...
Search engines that support structured documents typically support structure created by the author (e.g., title, section), and may also support structure added by an annotation pr...
Abstract. The PageRank algorithm is used today within web information retrieval to provide a content-neutral ranking metric over web pages. It employs power method iterations to so...
We analyze the problem of designing a truthful pay-per-click auction where the click-through-rates (CTR) of the bidders are unknown to the auction. Such an auction faces the class...