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» Internet advertising strategy alignment
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INTR
2006
55views more  INTR 2006»
14 years 10 months ago
Internet advertising strategy alignment
Purpose
Marie-Claude Boudreau, Richard T. Watson
CORR
2010
Springer
157views Education» more  CORR 2010»
14 years 9 months ago
Stochastic Budget Optimization in Internet Advertising
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the adve...
Bhaskar DasGupta, S. Muthukrishnan
ICCBR
2005
Springer
15 years 4 months ago
Advertising Strategies: Learning Competence through Cooperative Game Playing
In this paper we consider the competition on the Internet between information providers to maximise their exposure to a relevant audience. Spammers and Search engine gamers adopt a...
Paolo Avesani, Conor Hayes
ECIS
2004
15 years 6 days ago
Aligning customer relationship and product strategy at internet speed
The Internet has changed the way many software developing companies have to work
Nikolaj Hansen, Jan Pries-Heje
PE
2007
Springer
112views Optimization» more  PE 2007»
14 years 10 months ago
Design and analysis of adaptive strategies for locating internet-based servers in MANETs
A critical problem in providing Internet access to Mobile Ad Hoc Networks (MANETs) is how the mobile hosts can locate Internet-based servers efficiently in a dynamic, unstructure...
Hongbo Jiang, Shudong Jin