488 search results - page 17 / 98 » Introduction to Computational Advertising |
ICNS
2009
IEEE
14 years 7 months ago
2009
IEEE
Nowadays various digital television services are available. However, the user of these services experiences longer delays than the traditional analog TV while switching from chann...
WWW
2002
ACM
15 years 10 months ago
2002
ACM
We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number o...
94
Voted
GI
2009
Springer
14 years 7 months ago
2009
Springer
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
ACMICEC
2007
ACM
15 years 1 months ago
2007
ACM
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
72
Voted
CIKM
2008
Springer
14 years 11 months ago
2008
Springer
In contextual advertising, estimating the number of impressions of an ad is critical in planning and budgeting advertising campaigns. However, producing this forecast, even within...