488 search results - page 18 / 98 » Introduction to Computational Advertising |
83
Voted
ICDCS
2011
IEEE
13 years 9 months ago
2011
IEEE
—Advertising has become an integral and inseparable part of the World Wide Web. However, neither public auditing nor monitoring mechanisms still exist in this emerging area. In t...
WWW
2011
ACM
14 years 4 months ago
2011
ACM
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
UCS
2007
Springer
15 years 3 months ago
2007
Springer
In this paper, we describe a packet data size minimization method designed specifically for advertising and discovery in ubiquitous networks. The minimization is effective for achi...
CORR
2006
Springer
14 years 9 months ago
2006
Springer
Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been previous work on the auction process and its game-theor...
78
Voted
GI
2009
Springer
14 years 7 months ago
2009
Springer
: This research deals with perception of information and advertisement screens mounted in public transport vehicles. We have conducted an exploratory field study with 106 participa...