488 search results - page 19 / 98 » Introduction to Computational Advertising |
ISW
2001
Springer
15 years 2 months ago
2001
Springer
This paper proposes a cryptographic mechanism for metering the duration and/or the number of instances of running a data process. This mechanism has the following property: knowing...
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WWW
2009
ACM
15 years 10 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...
KDD
2009
ACM
15 years 10 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
ACSAC
2009
IEEE
15 years 4 months ago
2009
IEEE
—The amount of dynamic content on the web has been steadily increasing. Scripting languages such as JavaScript and browser extensions such as Adobe’s Flash have been instrument...
CCR
2004
14 years 9 months ago
2004
An important factor in the robustness of the interdomain routing system is whether the routers in autonomous systems (ASes) filter routes for "bogon" address space--i.e....