488 search results - page 20 / 98 » Introduction to Computational Advertising |
IMC
2010
ACM
14 years 7 months ago
2010
ACM
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
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Voted
WINE
2007
Springer
15 years 3 months ago
2007
Springer
Motivated by the growth of various networked systems as potential market places, we study market models wherein, owing to the size of the markets, transactions take place between l...
CIKM
2009
Springer
15 years 4 months ago
2009
Springer
Information retrieval systems conventionally assess document relevance using the bag of words model. Consequently, relevance scores of documents retrieved for different queries a...
COMPUTING
1999
14 years 9 months ago
1999
SIGIR
2005
ACM
15 years 3 months ago
2005
ACM
The current boom of the Web is associated with the revenues originated from on-line advertising. While search-based advertising is dominant, the association of ads with a Web page...