488 search results - page 21 / 98 » Introduction to Computational Advertising |
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
KDD
2009
ACM
15 years 10 months ago
2009
ACM
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
117
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WWW
2008
ACM
15 years 10 months ago
2008
ACM
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
KDD
2009
ACM
15 years 4 months ago
2009
ACM
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
117
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MIDDLEWARE
2007
Springer
15 years 3 months ago
2007
Springer
With the growing number of service advertisements in service marketplaces, there is a need for matchmakers which select and rank functionally similar services based on nonfunction...