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» Introduction to Computational Advertising
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CORR
2008
Springer
170views Education» more  CORR 2008»
14 years 9 months ago
To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma ?
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
Sudhir Kumar Singh, Vwani P. Roychowdhury
CCR
2010
171views more  CCR 2010»
14 years 9 months ago
Fighting online click-fraud using bluff ads
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Hamed Haddadi

Publication
145views
16 years 8 months ago
A Precompetitive Consortium on Wide-Band All-Optical Networks
This paper represents the technical core of a pre-competitive consortium formed by AT&T, DEC and MIT to study the technology, architecture and applications of wide-band all-opt...
Alexander, S.B., Bondurant, R.S., Byrne, D.C., Cha...

Publication
214views
16 years 7 months ago
Analysis and Modeling of Traffic in Modern Data Communication Networks
In performance analysis and design of communication netword modeling data traffic is important. With introduction of new applications, the characteristics of the data traffic chang...
G. Babic, B. Vandalore, and R. Jain
RTA
2007
Springer
15 years 3 months ago
Proving Termination of Rewrite Systems Using Bounds
The use of automata techniques to prove the termination of string rewrite systems and left-linear term rewrite systems is advocated by Geser et al. in a recent sequence of papers. ...
Martin Korp, Aart Middeldorp