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» Introduction to Computational Advertising
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DIMVA
2011
14 years 1 months ago
What's Clicking What? Techniques and Innovations of Today's Clickbots
Abstract. With the widespread adoption of Internet advertising, fraud has become a systemic problem. While the existence of clickbots—malware specialized for conducting click-fra...
Brad Miller, Paul Pearce, Chris Grier, Christian K...
EWSN
2011
Springer
14 years 1 months ago
The Announcement Layer: Beacon Coordination for the Sensornet Stack
Sensornet protocols periodically broadcast beacons for neighborhood information advertisement, but beacon transmissions are costly when power-saving radio duty cycling mechanisms a...
Adam Dunkels, Luca Mottola, Nicolas Tsiftes, Fredr...
PERVASIVE
2011
Springer
14 years 14 days ago
Designing Shared Public Display Networks - Implications from Today's Paper-Based Notice Areas
Large public displays have become a regular conceptual element in many shops and businesses, where they advertise products or highlight upcoming events. In our work, we are interes...
Florian Alt, Nemanja Memarovic, Ivan Elhart, Domin...
ICSE
2007
IEEE-ACM
15 years 3 months ago
ACL2s: "The ACL2 Sedan"
ACL2 is the latest inception of the Boyer-Moore theorem prover, the 2005 recipient of the ACM Software System Award. In the hands of an expert, it feels like a finely tuned race ...
Peter C. Dillinger, Panagiotis Manolios, Daron Vro...
86
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WWW
2007
ACM
15 years 10 months ago
A probabilistic semantic approach for discovering web services
Service discovery is one of challenging issues in Service-Oriented computing. Currently, most of the existing service discovering and matching approaches are based on keywords-bas...
Jiangang Ma, Jinli Cao, Yanchun Zhang