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» Investigating User Browsing Behavior
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WWW
2011
ACM
14 years 4 months ago
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Randall A. Lewis, Justin M. Rao, David H. Reiley
RSFDGRC
2005
Springer
112views Data Mining» more  RSFDGRC 2005»
15 years 2 months ago
Discovering Characteristic Individual Accessing Behaviors in Web Environment
Abstract. Discovering diverse individual accessing behaviors in web environment is required before mining the valuable patterns from behaviors of groups of visitors. In this paper,...
Long Wang 0002, Christoph Meinel, Chunnian Liu
IUI
2000
ACM
15 years 1 months ago
SUITOR: an attentive information system
Attentive systems pay attention to what users do so that they can attend to what users need. Such systems track user behavior, model user interests, and anticipate user desires an...
Paul P. Maglio, Rob Barrett, Christopher S. Campbe...
HICSS
2009
IEEE
155views Biometrics» more  HICSS 2009»
15 years 4 months ago
Explaining the Continuous Use of Social Virtual Worlds: An Applied Theory of Planned Behavior Approach
Social virtual worlds (SVWs) have become increasingly popular spaces for social interaction. To be attractive to engage with, maintaining a sufficient base of active users is a si...
Jani Merikivi, Matti Mäntymäki
CIKM
2010
Springer
14 years 8 months ago
Factors affecting click-through behavior in aggregated search interfaces
An aggregated search interface is designed to integrate search results from different sources (web, image, video, blog, etc) into a single result page. This paper presents two us...
Shanu Sushmita, Hideo Joho, Mounia Lalmas, Robert ...