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SIGIR
2010
ACM
15 years 1 months ago
The importance of anchor text for ad hoc search revisited
It is generally believed that propagated anchor text is very important for effective Web search as offered by the commercial search engines. “Google Bombs” are a notable illus...
Marijn Koolen, Jaap Kamps
SIGIR
2010
ACM
15 years 1 months ago
Estimating advertisability of tail queries for sponsored search
Sponsored search is one of the major sources of revenue for search engines on the World Wide Web. It has been observed that while showing ads for every query maximizes shortterm r...
Sandeep Pandey, Kunal Punera, Marcus Fontoura, Van...
SIGIR
2010
ACM
15 years 1 months ago
Assessing the scenic route: measuring the value of search trails in web logs
Search trails mined from browser or toolbar logs comprise queries and the post-query pages that users visit. Implicit endorsements from many trails can be useful for search result...
Ryen W. White, Jeff Huang
SIGIR
2010
ACM
15 years 1 months ago
Studying trailfinding algorithms for enhanced web search
Search engines return ranked lists of Web pages in response to queries. These pages are starting points for post-query navigation, but may be insufficient for search tasks involvi...
Adish Singla, Ryen White, Jeff Huang
SIGIR
2010
ACM
15 years 1 months ago
Proximity-based opinion retrieval
Blog post opinion retrieval aims at finding blog posts that are relevant and opinionated about a user’s query. In this paper we propose a simple probabilistic model for assigni...
Shima Gerani, Mark James Carman, Fabio Crestani