36 search results - page 4 / 8 » Just-in-time contextual advertising |
127
Voted
AAAI
2007
15 years 2 months ago
2007
In this paper, we develop and evaluate several probabilistic models of user click-through behavior that are appropriate for modeling the click-through rates of items that are pres...
136
Voted
MMSP
2008
IEEE
15 years 6 months ago
2008
IEEE
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
FINTAL
2006
15 years 4 months ago
2006
Abstract. We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the...
105
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WWW
2010
ACM
15 years 5 months ago
2010
ACM
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
94
Voted
WWW
2006
ACM
16 years 1 months ago
2006
ACM
A large and growing number of web pages display contextual advertising based on keywords automatically extracted from the text of the page, and this is a substantial source of rev...