36 search results - page 5 / 8 » Just-in-time contextual advertising |
143
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WEBI
2009
Springer
15 years 7 months ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
81
Voted
WWW
2009
ACM
15 years 7 months ago
2009
ACM
This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains i...
100
Voted
CORR
2011
Springer
14 years 4 months ago
2011
Springer
We study decision making in environments where the reward is only partially observed, but can be modeled as a function of an action and an observed context. This setting, known as...
232
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ICDE
2009
IEEE
16 years 2 months ago
2009
IEEE
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
101
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EPIA
2009
Springer
15 years 7 months ago
2009
Springer
This paper presents an approach for categorizing documents according to their implicit locational relevance. We report a thorough evaluation of several classifiers designed for th...