214 search results - page 13 / 43 » Keyword Generation for Search Engine Advertising |
SIGIR
2003
ACM
15 years 3 months ago
2003
ACM
Hierarchies provide a means of organizing, summarizing and accessing information. We describe a method for automatically generating hierarchies from small collections of text, and...
CCS
2011
ACM
13 years 10 months ago
2011
ACM
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
PVLDB
2008
14 years 9 months ago
2008
Many search engines and other web applications suggest auto-completions as the user types in a query. The suggestions are generated from hidden underlying databases, such as query...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Social bookmarking has emerged as a growing source of human generated content on the web. In essence, bookmarking involves URLs and tags on them. In this paper, we perform a large...
WWW
2003
ACM
15 years 10 months ago
2003
ACM
Search engine traffic is central to the success of many websites. By analyzing the queries-to-results graph generated by a search engine, our tool can recommend relevant queries f...