214 search results - page 16 / 43 » Keyword Generation for Search Engine Advertising |
SIGMOD
2010
ACM
15 years 2 months ago
2010
ACM
Many web queries seek information about named entities (such as products or people). Web search engines federate such entity-oriented queries to relevant structured databases; the...
DOCENG
2009
ACM
15 years 4 months ago
2009
ACM
The representation of information collections needs to be optimized for human cognition. While documents often include rich visual components, collections, including personal coll...
IADIS
2003
14 years 11 months ago
2003
This paper describes/represents an approach to the design of an information retrieval of providing an search of users. The Next generation of information systems will rely on coll...
TKDE
2008
14 years 9 months ago
2008
Given a user keyword query, current Web search engines return a list of individual Web pages ranked by their "goodness" with respect to the query. Thus, the basic unit fo...
WWW
2011
ACM
14 years 4 months ago
2011
ACM
In commerce search, the set of products returned by a search engine often forms the basis for all user interactions leading up to a potential transaction on the web. Such a set of...