214 search results - page 18 / 43 » Keyword Generation for Search Engine Advertising |
KDD
2005
ACM
15 years 10 months ago
2005
ACM
This paper presents a novel approach for using clickthrough data to learn ranked retrieval functions for web search results. We observe that users searching the web often perform ...
IUI
2010
ACM
15 years 2 months ago
2010
ACM
We propose the concept of research trails to help web users create and reestablish context across fragmented research processes without requiring them to explicitly structure and ...
COLING
2010
14 years 4 months ago
2010
In this paper, we propose a method for mediatory summarization, which is a novel technique for facilitating users' assessments of the credibility of information on the Web. A...
WWW
2006
ACM
15 years 10 months ago
2006
ACM
By supplying different versions of a web page to search engines and to browsers, a content provider attempts to cloak the real content from the view of the search engine. Semantic...
WWW
2006
ACM
15 years 10 months ago
2006
ACM
Contextual search refers to proactively capturing the information need of a user by automatically augmenting the user query with information extracted from the search context; for...