214 search results - page 3 / 43 » Keyword Generation for Search Engine Advertising |
WWW
2005
ACM
14 years 7 months ago
2005
ACM
When a query is submitted to a search engine, the search engine returns a dynamically generated result page containing the result records, each of which usually consists of a link...
ICDE
2010
IEEE
13 years 9 months ago
2010
IEEE
Abstract-- This demo illustrates an XML search engine TargetSearch that addresses an open problem in XML keyword search: given relevant matches to keywords, how to compose query re...
ISM
2006
IEEE
14 years 9 days ago
2006
IEEE
Currently, most search engines are text-based and their structures are centralized. These kinds of engine are sufficient for searching text information in Internet. However, while...
ICASSP
2011
IEEE
12 years 10 months ago
2011
IEEE
This paper presents a method for generating indexable and browsable keyword metadata from ASR transcripts by leveraging the Web. Search engine queries are built from an ASR transc...
KDD
2009
ACM
14 years 6 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...