885 search results - page 20 / 177 » Large-scale behavioral targeting |
KDD
2009
ACM
15 years 2 months ago
2009
ACM
Behavioral Targeting (BT), which aims to deliver the most appropriate advertisements to the most appropriate users, is attracting much attention in online advertising market. A ke...
101
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KDD
2009
ACM
15 years 10 months ago
2009
ACM
Behavioral targeting (BT) leverages historical user behavior to select the ads most relevant to users to display. The state-of-the-art of BT derives a linear Poisson regression mo...
81
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INFOCOM
2010
IEEE
14 years 8 months ago
2010
IEEE
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
VLSID
1997
IEEE
15 years 1 months ago
1997
IEEE
DAGSTUHL
1996
14 years 11 months ago
1996
