84 search results - page 6 / 17 » Learning Dense Models of Query Similarity from User Click Lo... |
WWW
2008
ACM
15 years 10 months ago
2008
ACM
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...
70
Voted
WWW
2007
ACM
15 years 10 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
102
Voted
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Giving suggestions to users of Web-based services is a common practice aimed at enhancing their navigation experience. Major Web Search Engines usually provide Suggestions under t...
WEBI
2010
Springer
14 years 7 months ago
2010
Springer
While much research has been performed on query logs collected for major Web search engines, query log analysis to enhance search on smaller and more focused collections has attrac...
WSDM
2010
ACM
15 years 7 months ago
2010
ACM
We describe a machine learning approach for predicting sponsored search ad relevance. Our baseline model incorporates basic features of text overlap and we then extend the model t...