Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Adoption of advanced automated SE (ASE) tools would be favored if a business case could be made that these tools are more valuable than alternate methods. In theory, software pred...
Tim Menzies, Oussama El-Rawas, Jairus Hihn, Martin...
Active learning strategies can be useful when manual labeling
effort is scarce, as they select the most informative
examples to be annotated first. However, for visual category
...
Sudheendra Vijayanarasimhan (University of Texas a...
Web spam can significantly deteriorate the quality of search engines. Early web spamming techniques mainly manipulate page content. Since linkage information is widely used in we...
Feature selection, as a preprocessing step to machine learning, has been very effective in reducing dimensionality, removing irrelevant data, increasing learning accuracy, and imp...