Web search engines consistently collect information about users interaction with the system: they record the query they issued, the URL of presented and selected documents along w...
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Evaluating user preferences of web search results is crucial for search engine development, deployment, and maintenance. We present a real-world study of modeling the behavior of ...
Eugene Agichtein, Eric Brill, Susan T. Dumais, Rob...
In information retrieval, relevance of documents with respect to queries is usually judged by humans, and used in evaluation and/or learning of ranking functions. Previous work ha...
Jingfang Xu, Chuanliang Chen, Gu Xu, Hang Li, Elbi...
Web search is challenging partly due to the fact that search queries and Web documents use different language styles and vocabularies. This paper provides a quantitative analysis ...