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COMAD
2008
13 years 7 months ago
2008
Personalized rendering of web pages gives the users greater control to view only what they prefer. The goal of this work is to provide a tool that will let users customize the con...
WWW
2009
ACM
14 years 7 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
ICMCS
2009
IEEE
13 years 4 months ago
2009
IEEE
In this paper, we tackle the problem of learning a user's interest from his photo collections and suggesting relevant ads. We address two key challenges in this work: 1) unde...
KDD
2009
ACM
14 years 6 months ago
2009
ACM
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
WAIM
2009
Springer
14 years 26 days ago
2009
Springer
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...