Work on evaluating and improving the relevance of web search engines typically use human relevance judgments or clickthrough data. Both these methods look at the problem of learni...
Hao Ma, Raman Chandrasekar, Chris Quirk, Abhishek ...
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Where Information Retrieval (IR) and Text Categorization delivers a set of (ranked) documents according to a query, users of large document collections would rather like to receiv...
Keyword searching is the most common form of document search on the Web. Many Web publishers manually annotate the META tags and titles of their pages with frequently queried phras...
Hung V. Nguyen, P. Velamuru, Deepak Kolippakkam, H...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...